Looking to improve the web presence of your dental clinic? There are a number of things you should and shouldn’t do when marketing a dental practice online, the most important of which we discuss below… DO: Direct website visitors toward your office’s phone number as much as possible Unlike most standard e-commerce websites, your dental clinic site needs to direct prospects to your telephone number, rather than to a shopping cart or an e-mail list. Getting these customers on the phone is by far the most efficient way of booking appointments, as it can be done in minutes instead of…